PEST Analysis of Nike Term Paper Example | Topics and Well Written Essays - 1500 words

PEST Analysis of Nike - Term Paper Example Political Analysis The US government has sought to create economical policies that are essential to foster the growth and development of business that either are situated or have their headquarters in the United States. Nike is a major beneficiary of these policies that have been implemented by the US government. In order to support the Nike brand, the US government has established fundamental measures that include low interest rates, an international competitive aspect of the tax system, stable economic environment, and vital economical resources for the benefit of the company. This has demonstrated to be a factor in the development of Nike. 1(Thottam, "A New Push against Sweatshops") The nature of the political situation in various countries is a vital factor that has played a part in the growth of Nike into a multinational company. The organization has expanded to China, which boasts of a highly stable government and political environment. It has proven to be a vital factor that h as motivated the US Company to establish a plant in the country to reach a larger audience, especially in the eastern region of the world. Political stability in a country is critical in terms of establishing a solid platform for business growth in a region. A lack of political stability will generate uncertainty regarding a business’ future and hence a company will not seek to develop in a country posing political uncertainty. Economic Analysis The biggest problem that serves to affect the level of a company’s business is recession. When the latter occurred, Nike was adversely affected thus reducing its growth. With the US economy facing a down turn, it has resulted to reduction in consumer purchases. Consequently, this has affected the sales volume for the company. Nevertheless, Nike being a multinational company is able to rely on sales from other regions, particularly Africa, which was not as much affected by the recession 2(Stepp, "Nike is Right"). The main proble m with the case of the recession is that it affected other regions such as Asia and Europe. Nike has a high volume of sales in Asia and Europe, in comparison to Africa. The fact that Asia has a high population density and Europe has popular sports brands, the sales level was adversely affected. Nike was among the companies that suffered from this recession. The recession limited the growth of the company, and may have resulted in the company having to close a number of stores in various regions to avoid continuous loses. Aspects such as labor costs and materials for production were increasing, which meant that Nike was constantly in the red (recording losses). If the situation continues with the weakening of the Euro and the Asian currencies, Nike may be in a recession as well based on shrinking growth, and Africa may not be the ideal solution in maintaining company sales (until Africa is eventually affected by the Recession). Society Analysis The general trend in society is the con cern on health. The major stereotype in the United States is the fact that there are an increasing number of obese individuals. This has led to the increase in individuals joining fitness clubs. Nike can seek to capitalize on this factor by selling merchandise that is essential to those seeking to join fitness clubs. Shoes, overalls and accessories such as water bottles

Citizen Kane Essay Example | Topics and Well Written Essays - 500 words

Citizen Kane - Essay Example Citizen Kane, the movie employs a number of production features and elements thereby achieving effectiveness of communication as envisioned by the director. The director of the employs such elements as light, costume and characterization among others effectively thereby developing an appropriate context that best represents the society at the time. Produced in 1948 soon after the second world war, the film addresses themes relevant not only to the primary audience but also to other subsequent audiences including the communication 240 class, a feature that portrays the ability of the director to develop and communicate concepts effectively.Citizen Kane is yet another masterpiece in which the director employs different special film effects to earn effective communication. The director employs appropriate transitions from one scene to another thereby developing effective links through the different themes. Additionally, the director employs different camera angles and shots to reveal re lative details of the scenes, as he deems necessary. He does not use light only to illuminate his scenes but also to communicate, different aspects of the scene are lit differently with shadow balancing in order to achieve efficiency of communication. Such camera movements as tilting and panning help reveal detail in the different scenes. Italian neorealism refers to a movement in the film production characterized by using nonprofessional actors and setting the film contexts in poor neighborhoods. The bicycle film exhibits this throughout the story line as a poor father searching for his bicycle in a post war Rome.Relative film appeal arises from the level of professionalism that director employs in the development of the film and the issues that the film addresses. A film like Bicycle thieves may have limited appeal since it does not employ professionalism and addresses themes unfamiliar to the contemporary film audience unlike citizen Kane that the director strives to incorporate as many film production elements and professionalism as possible.The Birth of a Nation addresses realistic themes professionally; the director employs such features as dramatization and enabling characterization to help depict the ideas in the storyline. The effective creation of the film lies on the director’s ability to employ suc h elements as transitions, camera movement, shots, and angles to help provide detail (Mamer 33).The two films by Martin McDonagh appeared repetitive as the director employs the same stylistic features of production similarly. The lack of originality in the creation of the film thus denies them efficacy.Quentin Tarantino is a great producer who understood the business in film; he addresses themes that sell and does so effectively. His ability to infuse the violence in systematic storyline is artistic; furthermore, he uses diverse film production techniques to result in original masterpieces.